What We Do

Architecture-First, Human-Centered Solutions

Our services are designed to guide organizations end-to-end: from strategic clarity to secure infrastructure to governed, decision-ready intelligence. We begin with architecture because analytics, automation, and AI are only as strong as the systems beneath them.

Clarity before implementation

1. Consulting & Discovery

Every engagement begins with understanding how your organization operates, what decisions matter most, and how data should support them. We help you define performance frameworks, map processes, assess data quality, and design a scalable architecture before any systems are built.

  • Clear KPIs and measurable performance goals

  • Defined data ownership and governance structure

  • A validated architecture roadmap

  • Reduced implementation risk

  • An implementation-ready Scope of Work

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A governed foundation for long-term growth

2. Data Infrastructure & Data Lakes

We design and deploy secure, scalable data environments that centralize fragmented information into a unified source of truth. Instead of layering tools on top of disconnected systems, we restructure the foundation so data flows are reliable, auditable, and maintainable over time.

  • Centralized, governed data environments

  • Elimination of siloed spreadsheets and manual transfers

  • Structured analytics models built for performance visibility

  • Secure integration across platforms and data sources

  • Scalable infrastructure that supports future AI initiatives

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Decision-ready intelligence

3. Analytics & Dashboards

Once the foundation is in place, we build modern analytics environments that surface meaningful insight not just charts. Our dashboards are designed for clarity, accountability, and performance storytelling. They are built on governed systems, so leaders can trust what they see.

  • Real-time visibility into KPIs and performance

  • Role-based access for secure internal reporting

  • Public-facing dashboards for transparency when needed

  • Mobile-ready, web-native experiences

  • Analytics that scale with operational growth

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Built on sound architecture

4. Automation & AI

Automation and AI initiatives often fail because the underlying data is fragmented or poorly structured. We design systems that safely support automation and AI workflows by ensuring data quality, governance, and secure access patterns are defined first.

  • AI-ready data environments

  • Structured data pipelines that support intelligent workflows

  • Reduced manual processes and reporting burdens

  • Secure integration of internal and external data sources

  • Sustainable automation aligned with governance policies

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Trust by design

5. Governance & Security

Security and governance are not add-ons. They are foundational to every system we build. Our deployments are structured with isolation, controlled access, and auditable data flows to protect organizational integrity and sensitive information.

  • Clear data ownership and access boundaries

  • Isolated client environments

  • Auditable pipelines and transformations

  • Secure handling of regulated and sensitive data

  • Architecture aligned with public-sector and compliance expectations

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Thor Muller

Visionary AI & Business Strategist

Thor is the Co-founder and CEO of White Rabbit, a bioregional accelerator and community space in Ashland, Oregon that supports entrepreneurs and technologists across domains well-suited to Southern Oregon. He co-founded the Rogue Valley AI Lab and Rova, an AI platform for the Experience Economy that helps businesses plan and connect with audiences through live events and other programming.

These ventures build on a career defined by community-powered technology. Thor is a serial entrepreneur with multiple exits — including Get Satisfaction, a pioneering customer community platform acquired by Sprinklr. He founded the Internet practice at renowned product design studio Frog Design, which acquired his pioneering web firm, Prophet Communications, and went on to serve as Entrepreneur-in-Residence and AI Strategist at Mach49, where he set up and ran multiple incubators, accelerators, and venture competitions for Global 1000 firms.

Beyond his own ventures, Thor advises companies spanning technology media, legal tech, and renewable energy — including VentureBeat, Pacerpro, and Zola Electric — and previously advised hardware incubator Highway 1 and Code for America. He is a New York Times bestselling author whose work consistently lives at the intersection of technology, social impact, and culture — driven by a belief that practical innovation should deepen human connection and regional resilience.

Aaron Moffatt

Head of Technology

Aaron is a leader at the crossroads of emerging technologies, data systems, and community transformation. He has spent 20 years at the intersection of data, visualization, and emerging technology, turning complex, fragmented data into intuitive interactive experiences.

As a full-stack architect and AI systems designer, he has led projects spanning scientific data visualization, GPU-accelerated rendering, and large-scale data pipelines. This has included working with partners locally (ScienceWorks, White Rabbit) and globally (Apple, Tableau, HTC, Factset).

His work in flow cytometry delivered tools that let labs visually analyze billions of data points at a time, and as CTO of Immersion Analytics he continues to build frameworks for exploring massive datasets in immersive 3D environments.

Working with Autom Insights, he designs and builds infrastructure that ingests raw data, transforms it, and delivers it as clear, actionable insight.

James G. Fong

Strategic Consultant / Systems Transformation Leader

Jim is a strategic advisor specializing in systems integration, organizational and community learning, leadership development, and innovation. He works within and across the private, public, nonprofit, and philanthropic sectors, forging high-impact partnerships that deliver measurable organizational and community-wide results.

A nationally recognized leader in the applied use of longitudinal data analytics, Jim works with organizations and communities to strengthen how they measure, manage, and accelerate impact. He integrates real-time, data-informed decision-making into the core of strategy and governance embedding adaptive learning systems from boardrooms and policy tables to executive teams, middle managers, and frontline staff. By transforming data from a retrospective reporting tool into a forward-looking engine for alignment and performance excellence, his work helps establish a higher standard for organizational effectiveness – one grounded in continuous learning, shared ownership, and sustained system-level transformation.

Through his work with Autom Insight, Jim leverages advanced analytics platforms to translate complex data into actionable insight. He partners with clients to align data strategy with vision, mission, strategic priorities, outcomes, and performance indicators – ensuring that insight informs strategy, strategy drives execution, and execution delivers impact.

Tanner Ulrey

Brand & Marketing Coordinator

Tanner is a Southern Oregon native with a background spanning business, design, and data-driven problem solving. His work helps organizations make sense of complex information – through scalable design systems, structured data models, and dashboards that turn data into clear, actionable narratives.

At Autom Insights, Tanner translates complex business and communications requirements into clean, functional deliverables. He brings a systems-oriented mindset to every engagement, blending design precision with analytical rigor to produce solutions that are consistent, usable, and built to last.

A graduate of the University of Providence with a BS in Business Administration and academic honors, Tanner also competed as a collegiate wrestler – an experience that shaped the discipline, resilience, and competitive focus he brings to every client relationship.

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