Blog
Perspectives on clarity, systems, data, and leadership. Explore how the right architecture turns information into insight and insight into confident action.
If I was going to build a company around a name, I needed it to mean more than a function.
I’ve repeatedly stepped into roles where data wasn’t my original job description, and ended up building the visibility systems anyway. Because once you see the gap, you can’t unsee it.
Thor is the Co-founder and CEO of White Rabbit, a bioregional accelerator and community space in Ashland, Oregon that supports entrepreneurs and technologists across domains well-suited to Southern Oregon. He co-founded the Rogue Valley AI Lab and Rova, an AI platform for the Experience Economy that helps businesses plan and connect with audiences through live events and other programming.
These ventures build on a career defined by community-powered technology. Thor is a serial entrepreneur with multiple exits — including Get Satisfaction, a pioneering customer community platform acquired by Sprinklr. He founded the Internet practice at renowned product design studio Frog Design, which acquired his pioneering web firm, Prophet Communications, and went on to serve as Entrepreneur-in-Residence and AI Strategist at Mach49, where he set up and ran multiple incubators, accelerators, and venture competitions for Global 1000 firms.
Beyond his own ventures, Thor advises companies spanning technology media, legal tech, and renewable energy — including VentureBeat, Pacerpro, and Zola Electric — and previously advised hardware incubator Highway 1 and Code for America. He is a New York Times bestselling author whose work consistently lives at the intersection of technology, social impact, and culture — driven by a belief that practical innovation should deepen human connection and regional resilience.
Aaron is a leader at the crossroads of emerging technologies, data systems, and community transformation. He has spent 20 years at the intersection of data, visualization, and emerging technology, turning complex, fragmented data into intuitive interactive experiences.
As a full-stack architect and AI systems designer, he has led projects spanning scientific data visualization, GPU-accelerated rendering, and large-scale data pipelines. This has included working with partners locally (ScienceWorks, White Rabbit) and globally (Apple, Tableau, HTC, Factset).
His work in flow cytometry delivered tools that let labs visually analyze billions of data points at a time, and as CTO of Immersion Analytics he continues to build frameworks for exploring massive datasets in immersive 3D environments.
Working with Autom Insights, he designs and builds infrastructure that ingests raw data, transforms it, and delivers it as clear, actionable insight.
Jim is a strategic advisor specializing in systems integration, organizational and community learning, leadership development, and innovation. He works within and across the private, public, nonprofit, and philanthropic sectors, forging high-impact partnerships that deliver measurable organizational and community-wide results.
A nationally recognized leader in the applied use of longitudinal data analytics, Jim works with organizations and communities to strengthen how they measure, manage, and accelerate impact. He integrates real-time, data-informed decision-making into the core of strategy and governance embedding adaptive learning systems from boardrooms and policy tables to executive teams, middle managers, and frontline staff. By transforming data from a retrospective reporting tool into a forward-looking engine for alignment and performance excellence, his work helps establish a higher standard for organizational effectiveness – one grounded in continuous learning, shared ownership, and sustained system-level transformation.
Through his work with Autom Insight, Jim leverages advanced analytics platforms to translate complex data into actionable insight. He partners with clients to align data strategy with vision, mission, strategic priorities, outcomes, and performance indicators – ensuring that insight informs strategy, strategy drives execution, and execution delivers impact.
Tanner is a Southern Oregon native with a background spanning business, design, and data-driven problem solving. His work helps organizations make sense of complex information – through scalable design systems, structured data models, and dashboards that turn data into clear, actionable narratives.
At Autom Insights, Tanner translates complex business and communications requirements into clean, functional deliverables. He brings a systems-oriented mindset to every engagement, blending design precision with analytical rigor to produce solutions that are consistent, usable, and built to last.
A graduate of the University of Providence with a BS in Business Administration and academic honors, Tanner also competed as a collegiate wrestler – an experience that shaped the discipline, resilience, and competitive focus he brings to every client relationship.
