Thor is the Co-founder and CEO of White Rabbit, a bioregional accelerator and community space in Ashland, Oregon that supports entrepreneurs and technologists across domains well-suited to Southern Oregon. He co-founded the Rogue Valley AI Lab and Rova, an AI platform for the Experience Economy that helps businesses plan and connect with audiences through live events and other programming.
These ventures build on a career defined by community-powered technology. Thor is a serial entrepreneur with multiple exits — including Get Satisfaction, a pioneering customer community platform acquired by Sprinklr. He founded the Internet practice at renowned product design studio Frog Design, which acquired his pioneering web firm, Prophet Communications, and went on to serve as Entrepreneur-in-Residence and AI Strategist at Mach49, where he set up and ran multiple incubators, accelerators, and venture competitions for Global 1000 firms.
Beyond his own ventures, Thor advises companies spanning technology media, legal tech, and renewable energy — including VentureBeat, Pacerpro, and Zola Electric — and previously advised hardware incubator Highway 1 and Code for America. He is a New York Times bestselling author whose work consistently lives at the intersection of technology, social impact, and culture — driven by a belief that practical innovation should deepen human connection and regional resilience.